The recent popularization of E-Cigarettes has been increasing the decline of normal cigarettes. E-Cigarettes are a healthier alternative to normal tobacco however they are not completely safe. The European Parliament has voted on a proposal to regulate the distribution of theses cigarettes as if they were medical. The problem is the E-Cigarettes do help smoker to reduce their smoking and quit, however the regulation would give no control to E-Cigarettes of who their target market would be. Obviously the producers of these new vaporizers are upset at this potential regulation as projections by Bonnie Herzog of Wells Fargo bank predicts E-Cigarettes to surpass the popularity of normal cigarettes should regulators allow this.
The implementation of this regulation has its positive and negative outcomes. Without regulation, E-cigarettes could surpass the popularity of tobacco in turn reducing many health risks involved with normal tobacco cigarettes. These could also reduce the number of smokers as it would be easier for them to make the switch from tobacco to electronic cigarettes at a local convenience store rather than going through the trouble of getting a prescription. The potential risks could be increase in overall smokers, as electronic cigarettes could use the same marketing techniques as tobacco companies when cigarettes were gaining popularity and make smoking look cool and safe. Either way electronic cigarette manufactures need to address the responsibility they owe their consumers that electronic cigarettes are not a completely safe alternative to tobacco.
