A new start up, Superpedestrian is a company that has attempted to revolutionize the bicycle wheel to a wheel that works the same way a hybrid car does. The wheel has a small electric engine inside of small shell and it looks very normal. The engine is connected to an app which monitors everything from speed to effort while cycling. The bicycle wheel knows when the cyclist is struggling and the engine automatically kicks in. The battery recharges from braking down hills and generates power when the cyclist pedals in reverse.
The idea is no doubt an attractive one for the everyday metropolitan cyclist, and it seems the invention has been executed well. It will be interesting to see what Superpedestrian does for business decisions. With the increase in renting city bikes in many large cities this wheel would be an appealing buy for cities who are developing the rental city bikes. There are many skeptics to this bicycle and the company may try and argue the skeptics. But better yet, let the product speak for its self. The idea is definitely different and perhaps may revolutionize urban cycling but what is next? What can super pedestrian do to make this better many times over?
