The video below is about the recent Kale craze in nutrition enthusiasts, some journalists from the New York Times travel to Boulder, Colorado to find out why Broccoli has never been ‘the cool new vegetable’ despite its health benefits. Kale has recently been popularized and is coming into the mainstream as a cool new vegetable. The video talks about how and when every vegetable has been through a phase of being the next best thing. The only vegetable that hadn’t been on that list was broccoli and health enthusiasts were blaming it on the media’s portrayal of broccoli tasting bad.

To combat Kale, a pseudo marketing team was formed to re-brand broccoli and find way to advertise it as the next best vegetable. It was quite interesting seeing the various meetings and exercises the marketing team did. The creativity evolving from the conversations was quite inspiring. They had come up with the idea to make broquets, which is a broccoli bouquet that you can give to your bros. The team was designing billboards and t-shirts that resemble early 1900 boxing match posters which Kale and Broccoli as the opponents. The video is a little long but definitely worth a watch http://www.nytimes.com/video/magazine/100000002528048/creating-the-broccoli-craze.html?nl=todaysheadlines&emc=edit_th_20131102