Mark Zuckerberg of Facebook is trying to secure deals with television networks over seas. Ten networks in eight countries is what he wants to offer data about the amount of likes and comments television shows receive to aid the advertisers. This will allow advertisers to see not only a very precise number of the network fans, but the demographics which can really help networks and advertisers maximize their airtime and dial in their most effective adverts. The battle over these networks is ongoing over Twitter, but Facebook is already supplying their data to networks in the U.S.
This partnership could be very effective for Facebook financially, as advertisers and networks would really value the data within Facebook’s users. This social technology is really creating a new era as it breaks down previous barriers that viewers had with networks. With these partnerships, television networks can supply to their majority consumers with great efficiency and effectiveness. For many smaller television shows that are not planned episodes ahead, this could allow producers to really customize the entertainment and really see who liked what when. This in turn could even help Netflix with what shows and networks they should focus on getting to their viewers.
