This article argues Facebook may perhaps be fading from the mainstream or is going through a ‘midlife crisis’.  S. Shyam Sundar, a director of the Media Effects Research Lab at Pennsylvania State University claims the social media site has turned into a ‘community scrapbook’ where only major life events are documented and the majority of its services are ignored. It was also described as the mall, as people wander around in it and occasionally poke into other people’s lives. The fear is that Facebook has reached its climax and other social media websites are replacing it such as Twitter and Snap chat.

Personally I find it hard to argue that the giant Facebook could be falling so soon, but I do agree that some revolution needs to take place within the website as its remained stagnant for years. The post by Phoenix Wong about Innovation relates quite well to this Facebook dilemma. Facebook seems to have turned more into an advertising platform and this post suggests companies must make innovation a part of the job rather. U.S companies are falling behind on innovation and I feel Facebook is a good example, once innovators, now struggling to stay interesting.

https://blogs.ubc.ca/phoenixwong/2013/11/17/innovation/

http://bits.blogs.nytimes.com/2013/11/16/still-on-facebook-but-finding-less-to-like/?ref=business