This class, we had Jeff Kroeker from the other COMM 101 lectures come in to speak to us about social good. I remember the topic of social good coming up in class before, but we did not expand on it. I have always been interested in the business of creating goods and services not only to make a living but to also help others in need.
Something he spoke specifically about was Salem’s Ethiopia, a craft boutique in Ethiopia. He discussed what her social good was, her success in crafts, and dealing with the authenticity of her hand-made crafts.
I think that incorporating social good into a business is a great idea because for some people who genuinely like to give back to their community, it is a great motivation to further the company while guaranteeing that they stay true to their company and the company’s value.
I especially enjoyed this class because we covered many different small organizations that have social good. I also enjoyed the use of videos from places such as Ethiopia as it gave a better visual interpretation of the topic.