After seeing a commercial on TV for Mcdonalds newest campaign “Our Food. Your Questions.” I was immediately intrigued and wanted to find out more. If your unfamiliar with this, it is a social media campaign which encourages consumers to ask any question and receive a personalized response either through a post or video. This got me excited as I too had scepticism about some of their products and processing methods, and wanted to find out the truth on some of the less than appetizing myths that exist out there. Not to my surprise, all the questions I ever had had already been posted and answered, easing some of the worry I may have had in the past. As I like to indulge in a little Micky D’s every so often, I feel a bit more comfortable knowing whats going into my food and how its made.

What really impressed me were the video responses, which gave viewers a behind the scene look into the factories where their food is processed, photo shoots for advertisements, and provided visual proof against urban myths. Talk can be cheap, so receiving that visual component provided credibility and soundness to their responses.

This interactive platform is as far as I know the first of its kind, which is setting the bar high not only in the fast food industry but for all types of industries. Creating this transparency is what customers expect and have been craving. This campaign allows McDonald’s to connect with their consumers and creates a human like quality which is something people can relate to and interact with. The most important element is the dialogue created between customer and company, bridging the gap, which is something most companies struggle with. Here McDonald’s is a leading example on how to keep customers engaged and at ease.