While researching into Hootsuite and its functions I came across a very useful tool implemented not too long ago called Conversations . Its an internal communications tool that is integrated into the dashboard, which allows team members to share information, ideas, comments, concerns and links via Hootsuite. Its main advantage is speed of reply and not having to leave the Hootsuite dashboard to send emails to team members.

When managing the social presence of a brand and there is a particular area of concern, it is important to get the whole teams input to devise a response strategy or receive feedback. The Conversations function allows this to be executed smoothy and accurately. For instance a team member can pull offensive tweets from the dashboard and start a Conversation. Instead of emailing the quote to a particular member or the entire team, they can simply use Conversations to send the tweet and get a quicker response on how to proceed. Team members can give their input in a conversation style, or take control of the tweet and write the follow up communication themselves if need be. Information and responses stay in an easily accessible and central place. Going back and forth between emails can waste time or important members may be left out.

Now, not only is Hootsuite a great tool to monitor the good and bad of the social platforms employed by a company, but it also makes it easier to share your findings. The increase in efficiency is extremely beneficial and allows more focus to stay on the important things at hand. More time is spent on the dashboard and less time switching between other communication applications, great for Hootsuite, great for you.