Hi everyone,
My name is Christine Zhang, and I’m a second year Sauder student. I’m taking this course because it’s apart of my Standard Time Table, but after careful consideration, I think i’ll be interested to see what I learn from this course.
Obviously I’ve experienced marketing as a consumer in the form of television ads, ads mailed to my house, ads in newspapers etc. When I was working at my summer internship at UBS SDIC, I was asked to create a fund and then figure out a way to market it to respective clients. This form was marketing was different what I experienced on a day to day basis and gave me something to think about. I hope we study more about the corporate side of marketing.
I love ads for large fashion houses such as Chanel, YSL etc. I think they’re gorgeous, and extremely thought out, careful etc. I think all the clothes and the concept of the ad design are all thought of perfectly for the clientele they are trying to reach out too.
On a personal note, I love shopping for gifts and christmas is my favourite time of the year.