Posted in Uncategorized on Apr 4th, 2012 No Comments »
After perusing through a couple of blogs, I came upon Rohit Bhargava’s blog titled Influential Marketing Blog, and was particularly drawn to a post titled “The Upside of being Ordinary and Obvious”. The author of the post summarizes that sometimes, the most obvious and ordinary marketing strategy is the best and I definitely agree with […]
Posted in Uncategorized on Mar 14th, 2012 No Comments »
After reading Matthew Marshall’s Blog , I thought about value pricing vs. cost based pricing and what I personally look for as a consumer. Value pricing is when a company creates a product that they believe can sell at a certain price depending on its perceived value. Cost based pricing is when a company sets the […]
Posted in Uncategorized on Feb 8th, 2012 No Comments »
After browsing through a couple of my classmate’s blogs, I stumbled upon Rose Koo’s blog post titled “Marketing Wars”. I learned that Facebook had hired a private PR agency to spread false stories about Google in order to harm the company’s image, harm the opening of Google+ as well as market its own company’s image. She […]
Posted in Uncategorized on Jan 17th, 2012 No Comments »
I’m not going to lie… After years of schooling, I abhor the acts of collecting data, understanding data and even the word data itself. After our last class, although still disliking data, I have come to form a slight appreciation for data and the various facets of it. I never knew that there were actually […]
Posted in Uncategorized on Jan 10th, 2012 No Comments »
Hi everyone, My name is Christine Zhang, and I’m a second year Sauder student. I’m taking this course because it’s apart of my Standard Time Table, but after careful consideration, I think i’ll be interested to see what I learn from this course. Obviously I’ve experienced marketing as a consumer in the form of television […]