Car seats made of Coke’s bottles… What will they think of next?
Millenials represent the consumer purchasing power of tomorrow. And they are more environmentally aware than their parents.
How do you please them?
Ford had a great idea. Make its car seats out of Coke bottles! Gone are the traditional glass bottles. Let’s have a sustainable alternative. Why not use Pet resin, with its plant extracts, and the PlantBottle technology Coke has turned to in packaging its products?
Surely profits is not the sole motivator for this action?
Ford and Coca-Cola have taken a different path from competitors, changed their production methods to use recyclable materials that come from plant extracts and aimed for a triple “whammy” to their bottom line; social, environmental and economic benefits. No doubt profits will follow as their consumers won’t remain insensitive to their commitment to the future generations and general contribution and care of society.
This article is supporting evidence of what was said in Christian Borgen’s blog, “The world is constantly becoming more environment aware… companies are following the trend with continuous improvement with regards to sustainability.”
However, for all we know, this could simply be a strategic move that Ford and Coke are putting forward to simply boost demand and therefore profits. James Epstein-Reeves simply reckons that one of the main reasons why companies like Ford embrace CSR is in order to benefit from cost savings.
Ford’s intend to use “customer feedback” in order to see if this development satisfies customers needs and wants. The overall aim of corporate social responsibility and sustainability is to impose a positive environmental change for the benefit of the people; however, firms are taking over the consumer’s perception in order to benefit themselves from lower costs, higher demands and higher profits.
Could we soon see cars running on Coca Cola? Don’t bet against it if it makes “sustainable” sense…
http://www.forbes.com/sites/csr/2012/02/21/six-reasons-companies-should-embrace-csr/
Present Needs vs. Future Sustainability; the Triple Bottom Line