Christopher Hunter's Blog

The release of the new iPhone 5 has brought about a lot of excitement with Apple users and technology enthusiasts alike. The iPhone 5 comes with a bigger screen, thinner body, higher resolution display, and updated software. Although these new features have made the iPhone 5 a topic of technological interest, they do not intimidate Samsung from releasing their new phone and ad campaign.

With their new phone, Samsung has managed to release an ad that acknowledges the iPhone as archaic. The ad mocks the iPhone, showing that its new features are rather unnecessary and that the phone has, in fact, barely changed. Samsung manages to do this all while simultaneously communicating their phone’s Points of Difference to the consumer. As a consumer myself, I can attest to the effectiveness of this ad. Samsung clearly presents their phones advantages and in turn makes their company look a lot better than Apple. By choosing not to ignore Apple’s iPhone, Samsung has repositioned their consumer base by appealing to a younger consumer base and making their phone seem better than Apple’s.

Picture Source:

http://www.androidauthority.com/apple-iphone-5-vs-samsung-galaxy-s3-114213/

Link to Ad:

https://www.youtube.com/watch?v=nf5-Prx19ZM