Christopher Hunter's Blog

After months of facing falling prices in stocks and negative comments by analysts, RIM’s shares have finally risen after the announcement of their new line of smartphones. Investors reacted positively after Thorstein Heins, RIM’s CEO, announced its new line of smartphones and their shares jumped more than 5% as a result. The increase in the price of shares […]

In marketing, brand positioning is the process by which the company tries to create an image for their product to go into the minds of their target audience. This is exactly what Dos Equis have done with their “Most Interesting Man in the World” ad campaign. The advertisements show a suave, bearded man roughly in his 60s […]