Immediately upon reading Conor Macdonald’s post, I could tell that his opinions on organizational culture in the workplace were similar to mine. In his post, Conor is adamant in explaining the effectiveness of using intrinsic factors to motivate employees. This prompts a stronger working environment and a more pleasant experience for employees and consumers alike. Many […]
As the green initiative is becoming increasingly relevant, many companies are seeking to boost energy efficiency in order to minimize costs. Recent surveys indicate that the lure of lower utility costs have prompted an increase in green building. According to McGraw Hill Construction, 51% of companies say that most (at least 60%) of their buildings will be certified as being green […]
After months of facing falling prices in stocks and negative comments by analysts, RIM’s shares have finally risen after the announcement of their new line of smartphones. Investors reacted positively after Thorstein Heins, RIM’s CEO, announced its new line of smartphones and their shares jumped more than 5% as a result. The increase in the price of shares […]
In marketing, brand positioning is the process by which the company tries to create an image for their product to go into the minds of their target audience. This is exactly what Dos Equis have done with their “Most Interesting Man in the World” ad campaign. The advertisements show a suave, bearded man roughly in his 60s […]
The release of the new iPhone 5 has brought about a lot of excitement with Apple users and technology enthusiasts alike. The iPhone 5 comes with a bigger screen, thinner body, higher resolution display, and updated software. Although these new features have made the iPhone 5 a topic of technological interest, they do not intimidate […]
Nike, one of the world’s top clothing brands, has been constantly accused of using sweatshops for cheap labour. Historically, Nike sweatshop workers have been exposed to hazardous working conditions, harmful materials, and abuse from employers. This unethical way of producing product through cheap means brings up an interesting question: can high profile companies like Nike get […]