![\"\"](\"http:\/\/truthoncinema.com\/wp-content\/uploads\/2013\/02\/anchorman_2-slider.jpg\")
<\/p>\nThe new spokesman for the Dodge Durango is none other than Anchoman’s Ron Burgandy, a slightly conceited news anchor created by comedian Will Ferrell. With the release of Anchorman’s sequel, Anchorman 2: The Legend Continues, fast approaching, it isn’t surprising that Chrysler, the company that owns and manufactures Dodge, has decided to team up with Anchorman in order to co-promote both the movie and auto manufacturer’s SUV. Needless to say, these ads are hilarious and have gained a lot of attention online.<\/p>\n
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According to the\u00a0Globe and Mail<\/a>, 70 shorts featuring Ron Burgandy have been made, and Dodge will be posting them over a lengthy period of time, presumably until the movie has been released. Among the ads that have already been released, Will Ferrell has been seen praising the car’s roomy glove box<\/a>, and comparing the car’s horse power to an actual horse<\/a>, followed by a tense staring contest which is obviously won by Ron Burgandy.<\/p>\n By promoting both the new Dodge Durango and the upcoming Anchorman movie, Chrysler and Anchorman have created a mutually beneficial relationship. People are becoming aware of the new movie and are remembering these new and unique advertisements released by Dodge. Perhaps there will be a trend in the future of companies using co-promotion in order to spark awareness for multiple products through the same marketing campaign.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The new spokesman for the Dodge Durango is none other than Anchoman’s Ron Burgandy, a slightly conceited news anchor created by comedian Will Ferrell. With the release of Anchorman’s sequel, Anchorman 2: The Legend Continues, fast approaching, it isn’t surprising that Chrysler, the company that owns and manufactures Dodge, has decided to team up with […]<\/p>\n","protected":false},"author":14420,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-114","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/christopherhunter\/wp-json\/wp\/v2\/posts\/114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/christopherhunter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/christopherhunter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/christopherhunter\/wp-json\/wp\/v2\/users\/14420"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/christopherhunter\/wp-json\/wp\/v2\/comments?post=114"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/christopherhunter\/wp-json\/wp\/v2\/posts\/114\/revisions"}],"predecessor-version":[{"id":121,"href":"https:\/\/blogs.ubc.ca\/christopherhunter\/wp-json\/wp\/v2\/posts\/114\/revisions\/121"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/christopherhunter\/wp-json\/wp\/v2\/media?parent=114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/christopherhunter\/wp-json\/wp\/v2\/categories?post=114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/christopherhunter\/wp-json\/wp\/v2\/tags?post=114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}