As a young man I have always been taught to analyze things objectively and never to take anything for a “real, true fact.” I attribute this to watching the Matrix a bit too much, and TOK-but that’s a different story.
Comm101, also known as “Business Fundamentals,” is one of my favorite courses at the moment, right up there with OB. But what exactly IS Comm101? What have I learned so far in such a class? I guess it’s not just the clicker questions, not just the awesome fact that we get to use TWITTER in class, but the fact that we’re tackling both Marketing and Finance at the same time. Although we’re only covering the bare bones of each field, I’ve been able to see both the benefits and downsets that relate to marketing and finance, and I’ve seen how the two fields work together to cover each other’s weaknesses. While Marketing requires finance to keep track of the numbers, Finance needs (or should I say, should need) marketing to keep in mind the target population; what do they want, how do they want it, and how can we get them to know about our product?
When I entered the Sauder School of Business, I had a general idea that Business = Making Money. Now I feel that theres a lot more to it than this general goal; we must employ both objective, quantitative data with subjective, qualitative assumptions in order to succeed…
Comm101. Me like.
