(Alternate title: Fun, Games, Children and Money.)
Sex sells.
Bet I caught your attention there, didn’t I.
Although sex may attract a portion of the adult population, even that small portion are unwilling to admit the fact that they’re attracted by it. The clothing industry has taken advantage of the simple marketing strategy of “sexy things are…sexy!” in order to reel in attention and make a profit.
But there is another power at work; that which is even more seductive than seduction itself, and inifinitely more difficult to ignore.
That, my friends, are children’s toys and card games.
Think of it this way. You’re a father/mother, and your son/daughter has just spent a couple hours screaming mercilessly, continuously, loudly, begging for that newest gundam/barbie toy. To them, bright colors and interesting concepts are even more attractive than sex (and it better be!). And children hit the jackpot: A source of uncontrolled desire constantly bugging the source of essentially infinite money. The adult doesn’t even have the power to mentally confront the relentless desire; they can only give in to the ear-gnashing howls of their children.
So firms take advantage of that. Beyblades, Pokemon, YuGiOh, Magic, Lego, Board Games, VIDEO GAMES, children’s movies, all of them target children and incur their ear-splitting wrath on their parent’s wallet. With such an effective route, what firms WOULDN’T want in on the action?
