It seems everyone is hyped for the new Iphone 6. Even with all the problems Apple faced with the release of the Iphone 6 -buggy IOS, bending Iphone 6 Plus- customers remain loyal. Why is that? There are many other phones with better specs, operating systems, and battery life compared to the Iphone 6. However, what Apple does better than other competing brands is operations. Firstly, Iphones use IOS. While IOS has more limited features compared to Android’s operating system, it is significantly easier to use. The user friendly interface really appeals to non-tech savy consumers. Secondly, the layout of Apple stores is appealing. As soon as you walk in, you can test out their products. If you ever need help, employees are only too happy to help. Although Iphones are by no means the best phone in terms of specs, they still manage to hold a significant portion of the market share. Rather than selling Iphones for a low price, Apple incorporates Porter’s product differentiation strategy (IOS8) and manages to blow competitors away. It also helps that Apple stores are gorgeous and the employees are always helpful. Competitors may need to reevaluate their  business model if they want to beat Apple.

http://www.theverge.com/2014/9/25/6841455/ios-8-0-2-available-to-fix-iphone-6-models

http://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/