So I thought I would find an external blog and comment on it. Without knowing where to start, naturally, I googled “Marketing”, and up pops Eric Friedman’s blog. Scrolling through his blogs, one of them caught my attention. “Why write a blog at all?”
In his blog, Eric writes: “Your blog will show up at any meeting, job interview, or other interaction before you step foot through the door”. At an interview, the interviewer simply chatted with Eric regarding his views of the world. This reminded me of what I learned in class. Marketing isn’t used just by corporations to advertise a certain product or service to their consumers, it’s also used by individuals to brand their applications so that it caters to what employers are looking for. Beyond that, individuals try to give off a professional impression during an interview. I never thought that blogging can be so important and so relevant for self-marketing. Employers read your blog and they can learn a lot about your views on certain issues, the way you think, the type of person you are, and your interests. And I think it’s a very good way for employers to learn more about an applicant.
After reading Eric’s blog, I decided to explore more into the reasons for blogging. I looked at our own Outline and Syllabus, and it says for marketing blog: “The study of marketing is enriched by individual exploration of personal views on, experience with, and observations of the field and its broad applications”. Beyond that, reading other people’s blog can definitely be a valuable learning tool. Eric’s blog definitely shed some light on my views on the reasons of blogging. I think that anything can be enriched by individual exploration. But I think another important reason for blogging, other than self-marketing and individual exploration, is self-reflection. In the past few weeks, my experience with blogging has been very enlightening. I learned a lot about myself and my opinions on certain topics of my interest. Blogging has definitely expanded and fostered my interests!