Last blog for the course. I have to say, it was quite fun reading up marketing-related articles and having to express my own views and opinons. It’s really gotten me to really relate to the course material and be more involved with what I’m learning.
All that aside, I was just reading up an article titled: “For Holiday Movie Posters, Too Many Versions Dilute the Message“. The first thing that popped on my mind was integrated marketing communications. The author of the article gave a few examples of movie posters for holiday movies. There was “For Coloured Girls”, “Harry Potter 7”, and “Tangled”
I agree with the author when he says that the different posters are just ways for the marketer to try to accommodate and attract different target consumers. For myself, I feel that having so many different posters have a negative effect on promotions. Consumers become confused about what the movie may actually be about. This uncertainty deters consumers to take the risk to watch the movie when it first comes out. Rather, they would wait and read other viewers’ reviews and then make further judgments. I think that posters are suppose to be something that excites consumers to go and see it. Perhaps its the movie content, but the marketing done for “The Dark Knight” was very exciting. The posters had an overarching theme that ran across all its posters. It was effective in the way that it gave people an expectation of the movie. Of course, in the end, the movie was able to deliver and meet beyond viewers’ expectations.
From this article, I can see now why its important for companies to adopt an integrated marketing communications strategy. It projects a consistent brand image to consumers, which ultimately will affect consumers’ trust and loyalty toward the brand.
Anyway, that’s all for this term. Good luck everyone on your exams, and happy holidays!