I was going to do some online clothes shopping at the Gap this week. The first thing that popped up on Google was some news about the Gap changing its logo! The public didn’t seem to like the idea at all. Some people described the new logo as being “designed by a child using an ancient version of Microsoft Powerpoint”.
The president of Gap North America, Marka Hansen, said that the reason behind changing the logo was so that the company can move forward while still honouring the company’s heritage. However, it doesn’t seem like the change has done much good for the company thus far.
In reading about the new Gap logo and the public’s response to this change, one article stated that a company with a strong brand recognition and has large goodwill shouldn’t change their identity.
I find it interesting. Does the new logo really matter that much? Will people stop buying Gap clothes simply because their logo looks amateur? Personally, I’ll still shop at the Gap. The logo doesn’t matter too much to me. I’m more about the quality and value they have to offer in their clothing.
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