Thought this was a very relevant topic since we are doing primary research for our next assignment. I was reading an article regarding privacy issues with the apps in Facebook. This has been a very prominent issue over the last year, regarding the information that we post up on our Facebook profiles. And now that I’m in marketing class, it only seems more fitting to discuss this.
Information is the most valuable resource for companies. The thing I find most interesting about marketing is consumer behaviour. Essentially, all the users of Facebook are its consumers. Everything they post up and click on are information that can shed light on the user’s interests and habits. Many times, this information is useful for marketings to target certain users that display certain behaviours.
Reflecting on our own surveys, I can’t help but think that now with the access to Internet, how easily the information can be shared and access. Information is very important in gaining a sustainable advantage over competitors and it is very often bought from companies that specialize in collecting this data, at very high prices. Personally, I think that I am often left in the dark in regards to the information that I give out.
While there is no easy way to solve this privacy issue, I feel that it is also the responsibility of the user or consumer to be cognizant of the information that they send out.
Pingback: » Risky business Small Corner