Author Archives: Christopher Woo

Last blog for the course. I have to say, it was quite fun reading up marketing-related articles and having to express my own views and opinons. It’s really gotten me to really relate to the course material and be more … Continue reading →

So, I was surfing my classmates’ marketing blogs, when I came upon Priyanka’s. Her blog entry titled, Repositioning for Starbucks? really interested me. I was at Crack the Case yesterday and the case was about Starbucks! So, I think this … Continue reading →

I was reading articles on Time.com again, and I came upon this article. It talks about how schools in the states are lacking the financial support that the school boards have looked into other facets for help. In particular, the … Continue reading →

So I thought I would find an external blog and comment on it. Without knowing where to start, naturally, I googled “Marketing”, and up pops Eric Friedman’s blog. Scrolling through his blogs, one of them caught my attention. “Why write … Continue reading →

I was scrolling through my good friend, Kimberly’s blog today and came upon an interesting blog entry that she posted a few weeks ago about Windows 7. Being the tech-savvy guy that I am, I decided to continue on her … Continue reading →

I was surfing the net this week, and I thought this article was totally appropriate for complementing what we’re learning in class this week. Here are some my takeaways from this article: 1. “A brand’s value is simply about the … Continue reading →

I thought I would join the recent battle between Apple and Blackberry. Here’s an article that I’ve read recently. The general gist of it is that Apple claims to have more iPhones sold in the last quarter than Blackberry has. … Continue reading →

Thought this was a very relevant topic since we are doing primary research for our next assignment. I was reading an article regarding privacy issues with the apps in Facebook. This has been a very prominent issue over the last … Continue reading →

I was going to do some online clothes shopping at the Gap this week. The first thing that popped up on Google was some news about the Gap changing its logo! The public didn’t seem to like the idea at … Continue reading →

I was walking on the sidewalk along a busy street this week and it smothered with people smoking! Made me think more about social marketing campaigns, and whether they’re effective in persuading others. So, I did some research and in … Continue reading →