Instagram advertisement shows big potential
Recently,at the GigaOm Roadmap conference, Instagram CEO Kevin Systrom said that more than 5 percent of impressions they run on the ads resulted in Likes. A Michael Kors watch, which is advertised on Instagram, is successful in reaching over 6 million people. Systrom stated that over 5 percent of Likes is an amazing result for running an advertisement because most advertisements on the internet are ignored by people. Although more than 20 percent of comments that are negative strongly contrast with the beautiful data above, Instagram advertisement still shows big potential and a good future.
The screenshot above is the first advertisement run on Instagram. In my opinion, Instagram advertisement is successful and shows big potential for the following reasons.
For one reason, the format of Instagram advertisement is more novel than other advertisements. The advertisement posts their products by sharing a snapshot just like other Instagram users; so Instagram users are easily attracted by the advertisement.
Another reason is, from the perspective of photography, this photo is an excellent work, which makes the advertisement enjoy a high quality. Therefore, Instagram users will not feel that their services are invaded by advertisements.
Lastly, differing from other advertisements, Instagram advertisement interacts with ‘potential customers’. All of the Instagram users are allowed to comment the advertisement freely. I think this help Michael Kors build a good customer relationship. Besides, Michael Kors can get the feedbacks from Instagram users quickly and improve its future advertisements.
Sources:
http://socialbarrel.com/instagram-ad-likes-compared-views-shows-big-potential/54057/
