From Hannah Wang’s blog “Apple’s New Upgrade—“For The Colorful”“, we can know the competing in smartpahone market is more and more intense.

Samsung and Apple have been competing for the top spot in the smartphone market for close to half a decade. Actually, it’s really hard to verdict which phone is better. But from the sales volume, Apple ultimately won the sales war, with every one of its iPhones being crowned the year’s top handset. Along with the 5S and galaxy S4 coming out, the war is escalating.

The improvement of the technology is not the only way to win this war, the designer of Apple and Samsung put more idea on the vision. Because not all the people can handle the system, they just do some simple things with their phones, such as make a call, text message, play simple games and watch TV. So when the price and system is similar, customer will accord the visual effect of the phones to decide which one should buy. So the new change of the Apple 5S and Samsung S4 is they have more color and customers have more choice.

Comparing with Samsung, I think Apple has much strong marketing strategy. Apple launched two new phones on couple weeks ago, IPhone 5S and IPhone 5C, which looks are similar. But IPhone 5C is a reinforced steel structure hidden beneath the polycarpic plastic. As expected, the IPhone 5S is not cheap, while the price of the 5C is much better, for the 16GB is $549 and 32GB is $749, which is cheaper $100 than IPhone 5S. For the customers who don’t have too much money, they can choose IPhone 5C. On the other hand, most customers prefer spend $100 more to buy a high quality product, so the IPhone 5C is the pressure for customer to buy IPhone 5S.