Culture is one company’s personality and soul. It is undoubted that Google has a very strong and powerful organization culture, which lead it to the way of success.

When you enter a random office in Google, you will see swings, sofas, and other furniture that would never appear in office area in other companies. Google creates a very free atmosphere for its employees, to let employees feel untrammeled and dig their creativity. One of Google’s core value is “You can be serious without a suit”. Google aims to drive innovation and creativity from employees and meet employees’ need in working space. Employees are able to make changes about their programs if they feel it can work better in that way. Everyone in Google is equal like the story happened in Google “if you want, you can share a office with CEO”. Google offers free working atmosphere, free flowing of employee, 20% of free time and free communication with each other.

Strong and powerful organization culture is soul of a company. Firms should establish their own cultures and deliver them to their employees to reinforce firms’ structure.