It is no doubt that Nestle is successful in creating shared value. It has adequate market to advertise and sell its products and always finds ways to reinforce its partnership with other companies and stores.
Nestle owns lots of filiales, to occupy sufficient market share. It always seeks ways to expand its business and market by producing variable products to meet different tastes and needs, like providing hundreds tastes of coffee, milk tea, cream, chocolate, candy, milk powder and the list goes on and on. Nestle publishes dozens of new products per year averagely and seeks new market to occupy market opportunities. In this sense, Nestle is able to keep track of market trends and satisfy customers’ needs. To advertise and market products, Nestle builds different partnerships with multiple companies and retails. In this year, Nestle has built partnership with Beijing Children’s Hospital. In the past, Nestle sighed contracts with multiple video websites, such like Youtube. To develop and expand business, Nestle created share value by implementing multiple processes and eventually became a leader in food market.
Resources:
http://en.wikipedia.org/wiki/Nestl%C3%A9