Cindy Fu

Nestle is creating shared value.

 Nestle is implementing CSV, through their products, markets, value chains and social/economic investment. Nestle has implemented CSV in many aspects of their company.

They have formed partnerships with The International Federation of Red Cross and Red Crescent Societies (IFRC) and United Nations Foundation – Every Woman Every Child Initiative (EWEC) and many more. Through these partnerships, tackling social, economic and environmental challenges are more impactful, providing financial support to help aid projects that in return changes current issues. The partnership is mutually beneficial hence ‘shared value’, because it enhances reputation while simultaneously recognizing and changing societal, economic and environmental challenges.

Nestle is responsibly sourcing, working with coffee farms, cocoa farms to improve their profitability which will in return also improve product quality.

        Creating shared value will slowly be adapted by other companies, replacing the concept of CSR, which did not seem to have a sustainable outcome. Some may use CSR as a way to receive sustainable awards, that may be unethical.

References:

“What is Creating Shared Value?.” http://www.nestle.com. N.p., n.d. Web. 18 Nov. 2013. <http://www.nestle.com/csv/what-is-csv>.

“Responsible sourcing.” http://www.nestle.com. N.p., n.d. Web. 18 Nov. 2013. <http://www.nestle.com/csv/responsible-sourcing>.

“January 2011.” Creating Shared Value. N.p., n.d. Web. 18 Nov. 2013. <http://hbr.org/2011/01/the-big-idea-creating-shared-value>.