Nestle is implementing CSV, through their products, markets, value chains and social/economic investment. Nestle has implemented CSV in many aspects of their company. They have formed partnerships with The International Federation of Red Cross and Red Crescent Societies (IFRC) and United Nations Foundation – Every Woman Every Child Initiative (EWEC) and many more. Through these […]
Twitter recently had its IPO, moving from being a private company to a public one. What about small companies who don’t have capital to expand? Cover FX, a foundation cosmetics company landed an investment partner through serendipity. This is exactly what Sauder Alumni Brian Wong advised us about, to generate serendipity and by “creating your own […]
Many successful companies such as Apple, Google and Zappos have succeeded by creating a strong corporate culture. Nike depends on innovation, and being such an internationally known company with 44,000 employees, they continue to succeed because of its powerful culture that attracts employees who are loyal because of the sense of belonging to a goal-oriented […]
Lululemon founder, Chip Wilson has damaged its brand by a comment that sparked up anger. During a Bloomberg TV interview, he said, “They don’t work for certain, some women’s bodies.” This insulted many women and began an online debate, where some sided with Chip Wilson and others feeling insulted, decided to not shop there […]
Sean Clark recognized the shoe market online in Canada was an opportunity. Assessing the shoe market in Canada using SWOT, Mr. Clark identified the weakness of an online shoe retailer for Canadians. Since Zappos had to cease Canadian shipping due to border crossing issues in 2011, there were no barriers to entry. The strength of […]
Gildan Activewear Inc., has a low-cost strategy and is the manufacturer of blank T-shirts that are imprinted with logos, slogans and designs. They are nearing its 30th anniversary of incorporation and have a global workforce of almost 30,000 employees. They are an established company but what more does the company want? What are its […]
Japan Airlines has decided to switch and purchase its very first ever European manufacturer Airbus jets, instead of its traditional U.S. Boeing jets. This decision, made by the JAL on its own without any consultation from the government despite sinking into bankruptcy just three years ago. It only re-emerged through a government bailout. This […]
Twitter is preparing for its initial public offering, and to do so, Twitter is pushing hard to get itself into the TV advertising economy. Twitter has already made partnerships with big television content owners, MTV, NFL, CBS. This way, real-time clips are available on Twitter with a short ad right before. Twitter breaks out of […]
Recently in the summer, Verizon Wireless, which is the second largest mobile network operator in the U.S, announced its interest in expanding their assets by entering the Canadian marketplace. Right away, the big three wireless network providers in Canada told their customers that if Verizon were to enter the Canadian telecom industry, it would […]
Companies are being awarded for being sustainable and a ‘green’ brand, but how are you certain with the simple awarding process involving “completing a questionnaire and supplying supporting documents…”(Ethical awards: green wash or genuinely recognising sustainability? The Guardian) has actually committed in becoming both an ethical and sustainable company. Any company has the ability to […]