Use of social media in business

Statistics from the video are displays of the effects that social media has on our lives.  We not only spend hours connecting with people via social networking sites, news stories now come to us this way.

Growth in social media calls for an increased rate at which information is travelled around the world, whether it be about success, embarrassments, or failures.  Is that a good thing?  What about for businesses?

Many companies can now use social networking sites for promotion.  SEO Companies such as PR Design specialize in helping companies move up the list on search engines.  Instantaneous interaction allows updates to be passed on to numerous consumers almost immediately.

Unfortunately, there is always a flip side.  Don’t forget that bad news spreads too, and they attract even more people!  Gossiping is apparent, and reaches even farther.  When this happens, the only thing to do is to wait for the story to die down.

In the context of the business world, little mistakes are easily exaggerated and reproduced; business images are easily affected by rumours and sole opinions.  Businesses can also make up “facts” anonymously to improve their own reputation or to destroy that of others.

Taking these into account, is the use of social media in business beneficial or harmful?  Would SEO be a good tool?

References:
PR Design

Leave a Reply

Your email address will not be published. Required fields are marked *