Referred to the marketing analysis that was written on Forbes about a popular Facebook game called Candy Crush Saga, the author Roger Dooley thoroughly analysis about this Candy Crush game by interpreting some of the principles that we learnt in class. In fact, there are some reasonable factors that why Candy Crush Saga is so successful that it can generate close to a million dollars of revenue per day for its developer (Forbes, 2013).

First of all, the connotations of candy are pleasure, joy and sweet. People can associate this game with a positive attitude since Facebook is a platform that intends to convey a sense of relaxes and that allows you to have friendly interactions with one and another. The role of candy displays a liking principle because the creation of this likable image attracts lots of people to play around with it.

Second, the game is downloaded for free. However, this is where it applies the reciprocity principle into this game. When people are not willing to pay for the games and enjoy playing it for free at first, and later on people might get addicted to it and might not be able to reject the paid items at higher difficult levels. People who consistently play the game from the first level put a lot of effort into the game, so the devoted consumers are more likely to pay for the paid items just because they have stick to this game for very long already.

Last but not least, the limited chance of playing every day increases one’s desires to play this game due to the “scarcity” principle.

Indeed, the overall design of the game is very smart. After analyzing about the secret sauce of Candy Crush Saga, it is understandable that why people nowadays are so addicted into it.

Reference: http://www.langara.bc.ca/programs-and-courses/programs/business-management/program-curriculum.html