While Apple is attracting its customers with their new IPhones, what Apple is actually focusing on is how to design a more efficient MacBook. While Samsung is competing its Galaxy phone and tablets with Apple’s IPhone and IPad, Samsung is distracting itself with home appliances by creating a series of “digital home appliances” on the other side. According to the news on Frobes.com, the lately Samsung Wifi-equipped washing machines come with the app that allows people to control the machine and will be buzzing their phones to inform people while the clothes are dry. Furthermore, Samsung conveys the idea of having a Samsung T.V hanging on the wall and a Galaxy 4S in your pocket; you will want a Samsung dishwasher under your counter. Samsung Digital home appliance has also created the Samsung vacuum robots that can vacuum the house automatically and can design a house map and designing a convenient route in advance. Also, Samsung captures the tremendous growth in U.S housing market and Chinese market. Since the pollution in China has been a severe problem, Samsung had designed the kind of
air sterilizers that can effectively purify the air at home, and it can even sterilize bacteria and viruses like SARS, bird flu, and other deadly viruses. By capturing the social and economic changes in different countries, Samsung had done an excellent job in creating “smart” housing appliances to satisfy customers’ needs. Therefore, Samsung is so firm that is willing to increase its breadth with housing appliances. Samsung is able to greatly provide this economic of scale based on the successfully platform that Samsung has already built for itself. Since many of the home appliances are shopping goods, Samsung will have to do a lot of marketing to let its home appliances be more outstanding. Since Samsung has differentiated its home appliances with digital features, people will not be surprised that the particular increase of breadth with Samsung housing appliances will certainly boost its net profit and sales.