In early 2014, Facebook spent $2 billion on buying Oculus, a company that develops virtual reality goggles that has not yet been sold in the market. But the interesting thing is, Jan Goetgetluk, the chief executive of Virtuix Omni, seems to be gaining from this acquisition. Despite not having direct involvement with the purchase, Virtuix Omni manufactures virtual reality treadmills, which are a complimentary product with Oculus goggles. Facebook’s purchase on Oculus has sparked great investors interests on Virtuix Omni treadmills.
With the rise and expansion of the technological market, I agree with CEO Mark Zuckerberg in that virtual reality is the next big computing platform after smart phones and tablets. ICT in the last decade has proven to be the most profitable market because of the revolutionary products made by electronic companies. So whenever there’s a breakthrough in an untapped area of the market, such as virtual reality systems, it doesn’t take long for large companies like Facebook to invest. Furthermore, the investment by companies like Facebook raises awareness for other investors to consider investing in these markets.
I find it fascinating and logical that investors have interest in Virtuix Omni following Facebook’s purchase, because it shows the influence of large firms on the market – that by even simply making a business decision, it largely affects the business trend.
Oculus goggles
Virtuix Omni treadmills