The fashion company, Honest By seems like they have a great approach to business from the ethical view-point. Personally, I appreciate the company for trying to do business differently than most companies. According to my research, Honest By started up in 2012 and have been on the market since. However, although the idea of transparent business process of making and producing products sounds great, it seems that they are not very well marketed in terms of brand name – other than the fact that Jennifer Lawrence wore a Honest By dress in 2013.
[1]
From a purely profit-driven point of view, I believe that this company will need to market the brand more, while continuing to do business in a more ethical way. If Honest By believes that they can make profits JUST by having a more ethical business method, they could run into serious problems. In conclusion, I do not think customers will start purchasing from this brand because of their more ethical approach to business.
[1] – Photo
