Relating to the previous post I made, I want to discuss the brand, Sigma, that positions itself as an affordable brand which offers quality makeup brushes. There are many people who have an impression that it is a copycat brand of M.A.C, and some people will defend that statement. Yes, this time I am quite confident to say that it is a copycat brand and I have reasons!
Sigma offers a variety of makeup brushes and accessories such as mirrors and makeup bags. When the brand first came out, they named their brushes with numbers exactly like M.AC. brushes. Moreover, they looked extremely similar. In the picture below, the top brush is called MAC 118, and the bottom brush is called SS118. They are both duo fibre brushes and they look almost exactly the same except the Sigma version is longer. The MAC 118 costs $34 USD while the SS118 costs $14 USD. However, does the low price convey poorer quality? There are numerous Youtube reviews because Sigma sends their brush sets to popular Youtube gurus to review their product. This is also why some people are well aware of biased opinions about the Sigma brushes on Youtube. Moreover, another one of Sigma’s marketing tactics is that they offer a discount code to popular makeup gurus or bloggers to share with their readers and subscribers. The truth is, the quality of Sigma brushes vary. Some measure up to M.A.C brushes quality but some are far very far off. Nevertheless, the cost of the brushes are worth their quality. A lot of the times it is true that you pay for what you get.
Sigma later launched other brushes that do not look like any of the M.A.C brushes. Some of them have great quality and are well worth for the low prices. Also, they changed their brush names. The SS188 is now called F55 (F stands for face). I’ve bought a few of their brushes but they are the less important ones. I must say I am quite satisfied with my purchase. Now that they are launching more products with their own designs, they are still in the growth stage of the product life cycle. 