Canada’s top 100 employers are selected annually; a competitive process that takes into account:
1) physical workplace
2) work and social atmosphere
3) health, financial and family benefits
4) vacation and time off
5) employee communications focused on how employers capture employee feedback
6) performance management
7) training and skills development
8) community involvement
Tightly knit work environment at the Provincial Health Services Authority. (Source: PHSA)
It really hit close to home when I saw that BC’s Provincial Health Services Authority made the cut. (I always wondered why my dad worked so hard for the company, but it makes sense now, realizing that the corporate culture strongly influenced his work ethic.) Evidently, strong organizational culture can create a difference in employee performance and productivity through employee satisfaction.
While profit maximization will always be a goal for a company, a shift towards corporate culture and innovative HR practices has taken place in the hopes of engaging the work force, consequently creating more of a long-term profitable solution.
A secondary benefit of creating a desirable corporate culture is the fact that this recognition can lead to hiring better-qualified employees. Given that studies have shown that the Millennial generation values flexibility over pay (“Like it or not, Millennials will change the workplace”), intrinsic motivation and as a result, corporate culture, is becoming more of an incentive to our generation than extrinsic factors.