The electronic cigarette, otherwise known as the e-cigarette,
was invented in the 1960’s but was not popularized until the past decade. As of now there are currently more than 250 brands with a wide range of flavors.
As stated in this article, the tobacco industry worries as this new substitute may put them out of business in the prospective future. A very similar comparison can be made to their current situation with the past rivalry of Kodak and Fuji, where Fuji prospered and Kodak withered away due to their persistent refusal of advancement into the digital world. The E-cig shows the new technological growth mankind has made, though not yet tested completely, they’re currently more “healthy” than regularly cigarettes as they lack tobacco in their makeup. In terms of style, they’re almost identical with just a few aspects lacking, and E-cigs gives users the smoking sensation that they may crave for yet puts them out of harm’s way at the same time. With such a vigorous new product on the market like this, I wouldn’t be surprised if cigarette companies ended up like Kodak.