
African-Print Fashion Now!
A Story of Taste, Globalization, and Style
(Fowler Museum, UCLA, 2017)
ART 108
African-Print Fashion Now! introduces visitors to a dynamic and diverse African dress tradition and the increasingly interconnected fashion worlds that it inhabits: “popular” African-print styles created by local seamstresses and tailors across the continent; international runway fashions designed by Africa’s newest generation of couturiers; and boundary-breaking, transnational, and youth styles favored in Africa’s urban centers. All feature the colorful, boldly designed, manufactured cotton textiles that have come to be known as “African-print cloth.”
The book tells the global stories of these textiles—the early history of the print cloth trade in West and Central Africa, the expansion of production following independence movements, and the increasing popularity of Asian-made print cloth today. Popular African styles from Ghana, Nigeria, Cote d’Ivoire, Cameroon, and Senegal are featured, as well as groundbreaking runway fashions by some of Africa’s most talented couturiers: Ituen Basi, Gilles Touré, Lanre da Silva Ajayi, Titi Ademola, Lisa Folawiyo, Dent de Man, Adama Paris, Patricia Waota, Ikiré Jones, and Afua Dabanka. Black-and-white studio portraits illuminate print fashions of the 1960s and 1970s, while works by contemporary artists incorporate African print to convey evocative messages about heritage, hybridity, displacement, and aspiration.
Contemporary photographs by Omar Victor Diop, Leonce Raphael Agbodjelou, and Hassan Hajjaj; paintings by Njideka Akunyili Crosby and Eddy Kamuanga Ilunga; and a mural by graffiti artist Docta suggest the ever-present role of fashion in African life. Throughout the volume, African-print fashions are considered as creative responses to key historical moments and the imaginings of Africa in the future.
(Description Source: University of Washington Press)
Editors
Suzanne Gott is an associate professor of Art History in the Department of Creative Studies at the University of British Columbia, Okanagan. She has a Ph.D. in African Art History (Indiana University, Bloomington, 2002) and a Ph.D. in Folklore (Indiana University, Bloomington, 1994).
She served as lead curator for the UCLA Fowler Museum’s travelling exhibition, African-Print Fashion Now! A Story of Taste, Globalization, and Style, with three major 2017-2019 venues (Fowler Museum at UCLA; Memphis Brooks Museum of Art, Memphis, TN; and Mint Museum Randolph, Charlotte, NC). She is a co-editor and contributor to the multi-authored scholarly volume published in conjunction with the exhibition, which includes her essay, “ʻLife Dressing’ in Kumasi: African-Print Style in ‘Popular’ Fashion,” and two chapters co-authored with Kristyne Loughran, “Introducing African-Print Fashion” and “Vlisco–Rebranding into Fashion.”
She is co-editor with Dr. Kristyne Loughran of the book, Contemporary African Fashion (2010), in the Indiana University Press African Expressive Cultures series, which includes her essay, “The Ghanaian Kaba: Fashion That Sustains Culture.” Additional publications include: “Asante High-timers and the Fashionable Display of Women’s Wealth in Contemporary Ghana” (Fashion Theory: The Journal of Dress, Body, and Culture, 2009); and “The Power of Touch: Women’s Waist Beads in Ghana,” in Dress Sense: Emotional and Sensory Experiences of the Body and Clothes (Berg, 2007), edited by Donald Clay Johnson and Helen Bradley Foster. She served as guest curator for The Newark Museum exhibition, Glass Beads of Ghana (January 2008-March 2010) and Consulting Curator for the African Collection at The Nelson-Atkins Museum of Art, Kansas City (2006-2010).
Kristyne S. Loughran is an independent scholar who specializes in African jewelry and fashion.
Betsy D. Quick is the former Director of Education and Curatorial Affairs, Fowler Museum at UCLA.
Leslie W. Rabine is a professor Emeritus at University of California, Davis.
UBC Library Holdings
How to Purchase this Book
From the Publisher – Fowler Museum, UCLA
From Used-book Sellers – ABE, Amazon, Antiqbook, Biblio, Vialibri
Paper ISBN: 9780990762638
UBC Okanagan Classroom Artwork Project
The University of British Columbia Okanagan Classroom Artwork Project aims to display academically inspiring artwork in classrooms and other teaching areas of the university.
Artwork displayed as part of this project – including the covers of books and journals containing work written or edited by UBCO scholars and researchers – is intended to help enliven university teaching spaces, educate classroom users about the connections between research and teaching, and introduce members of the broader public to some of the research and scholarship carried out at UBCO.
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If you know of other book or journal covers, or other academically inspiring artwork that is connected to work carried out by UBCO artists, scholars or researchers and that is consistent with UBCO’s educational mission, please email your suggestions to classroom.artwork@ubc.ca.
The UBC Okanagan Classroom Artwork Project began in 2019 with support from the Irving K. Barber School of Arts and Sciences. It is now a joint project of UBCO’s Faculties and the Office of the Provost.
Artwork and other images that are a part of this project are displayed solely for educational purposes.








