{"id":73,"date":"2011-10-10T21:39:45","date_gmt":"2011-10-11T04:39:45","guid":{"rendered":"https:\/\/blogs.ubc.ca\/claudialau\/?p=73"},"modified":"2011-10-24T11:19:48","modified_gmt":"2011-10-24T18:19:48","slug":"73","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/claudialau\/2011\/10\/10\/73\/","title":{"rendered":"Be a Force of Beauty"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iS6IO8CuCus\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/wP-6ZDrLLP4\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><br \/>\n(Please watch the videos posted above. It is highly recommended.)<\/p>\n<p><span style=\"color: #000000;\">Have you ever heard of a makeup model casting that<span style=\"color: #dd2b96;\"> didn&#8217;t require to see the model&#8217;s appearance<\/span> at all?<\/span> Well, now you have.<\/p>\n<p>Recently, bareMinerals, an all-natural makeup brand, initiated a new campaign &#8211; <span style=\"color: #e31c6f;\">&#8220;Be a Force of Beauty&#8221;<\/span>. While most makeup brands sell the shallow idea of putting on layers of makeup to look like runway models, bareMinerals brings a fresh new perception of beauty.<\/p>\n<p>From a business perspective, I strongly believe that this campaign has all the potential to become a great success. Why?<\/p>\n<p>1) Point of Difference<br \/>\nSeparating itself from most industry initiatives with blind castings, &#8220;real-life&#8221; models and redefining &#8220;beauty&#8221;, bareMinerals will be able to<span style=\"color: #ec1272;\"> stand out<\/span> to consumers and inspire them to <span style=\"color: #ec1272;\"><span style=\"color: #ff00ff;\">recognize the brand<\/span>.<\/span><\/p>\n<p>2)Humanity\/ Emotions<br \/>\nThe idea that your physical appearance doesn&#8217;t solely determine your beauty provides customers with inspiration. Not only is the company selling makeup, they are also<span style=\"color: #ec1272;\"> selling self-confidence<\/span>.\u00a0Also, have you noticed how <span style=\"color: #ff00ff;\">the product is not mentioned<\/span> in the commercials? They are trying to make you feel as if your close girlfriend is supporting this brand and so should you.When you feel good about yourself (and a campaign), you are most likely to spend more (and support the campaign).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Please watch the videos posted above. It is highly recommended.) Have you ever heard of a makeup model casting that didn&#8217;t require to see the model&#8217;s appearance at all? Well, now you have. Recently, bareMinerals, an all-natural makeup brand, initiated &hellip; <a href=\"https:\/\/blogs.ubc.ca\/claudialau\/2011\/10\/10\/73\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8760,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365198],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-business-blog"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/claudialau\/wp-json\/wp\/v2\/posts\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/claudialau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/claudialau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/claudialau\/wp-json\/wp\/v2\/users\/8760"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/claudialau\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/claudialau\/wp-json\/wp\/v2\/posts\/73\/revisions"}],"predecessor-version":[{"id":97,"href":"https:\/\/blogs.ubc.ca\/claudialau\/wp-json\/wp\/v2\/posts\/73\/revisions\/97"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/claudialau\/wp-json\/wp\/v2\/media?parent=73"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/claudialau\/wp-json\/wp\/v2\/categories?post=73"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/claudialau\/wp-json\/wp\/v2\/tags?post=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}