Rachel Warner’s blog post, Yoga wear creating a black market?!, brought up an interesting and different point. When thinking of black markets, as the title suggests, yoga wear isn’t the first thing that comes to mind. It is interesting to see that the main drive behind the black market is not price but the quality, or in this case lack of, customer service. I agree that this is an issue that should be addressed and dealt with because if it continues and becomes a large scale problem, a negative image of the company will form and therefore re-position the company in the consumers mind. Furthermore, as Rachel mentioned, the recent increase of competitors, such as Calvin Klein or the Gap’s new line, provides alternatives for the unsatisfied consumers. Also, the troubles Lululemon has with customer service can be an advantage to other company and they can create a more pleasing and return-policy friendly system. Of course there is always some criticism and unhappy customers in each company, but Lululemon needs to monitor and be aware of similar concerns which could rise and create a larger issue.
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