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The True Goodness Behind Divine Chocolates

For the farmers, the cocoa industry is a difficult and problematic. There is an uncertainty and lack of security due to the fluctuating world price. More importantly,due to the large trading chain, they only receive a fraction of profit,which then is mostly spent on tools and other needs for farming, leaving them with very little.(http://www.papapaa.org/ks2/info_2.htm) To diminish the large social problem of unfairly traded cocoa, a social enterprise named “Divine” was co-created by the Kuapa Kokoo with the support of other companies. Divine’s mission is to “increase power and representation within the market for the farmers, social, economic and political empowerment, enhance women’s participation in all its affairs [and] environmentally sustainable production processes.” (http://www.divinechocolate.com/default.aspx) The difference between Divine and other cocoa companies is, like all social enterprises, that the larger focus of Divine is social change not financial profits. Previously, cocoa farmers did not receive the fair wage and only a fraction, Divine’s farmers always receive the fair trade price and own shares. Demonstrating the true meaning of social enterprise, Divine not only gives fair wages and financial support, the farmers can obtain knowledge and broaden opportunities through owning part of the company, creating an overall better and effective community.

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