Claudia Pisarek's Marketing Blog

Samsung recently launched 2 new additions to their product line: Galaxy Note 3 and the compatible Galaxy Gear. The product I want to focus on is the Galaxy Gear-a digital watch designed to receive notifications and constantly be synced to your phone. With its sleek silver design of the 1.63 touch screen, the Gear provides quick access to technology in a not-so-noticeably-embarrassing-way. Some of the features of the Galaxy Gear include a watch (obviously), music, ability to answer a call, S Voice for commands, notifications from device, voice memo and last but not least the memographer—a camera. (1) The memographer particularly grabbed my attention. Although it is on the side of the strap, it takes good quality photos and is very easily accessible. (2) Also, the device includes a fitness log which will attract individuals who enjoy the sleek convenient access to information. 

Samsung could’ve used a stronger launch and introduction to this product. First of all, there has been no commercials or advertisements seen leading up to this product launch unlike the Samsung S3 which was immensely marketed and successful. Only after some negative reviews has Samsung started marketing which should’ve happened right away. (3)Furthermore, it is currently only compatible with the new Galaxy Note 3. Knowing that the product is not compatible may make the consumer disinterested since it doesn’t apply to them.  Samsung states that the product will be compatible with some of the other Samsung phones soon but this gives time for other phone companies to create a smart watch and take the target market-especially since Apple is rumored to join this market. (4) I think that an increase of compatibility and a greater marketing launch would have strengthened Samsung position in this market in the future and increase interest and sales of this product from the beginning.

Sources:

(1) http://www.samsung.com/ca/consumer/mobile/galaxy-gear/galaxy-gear/SM-V7000ZKAXAC-features

(2)Examples of photos taken: http://www.engadget.com/gallery/samsung-galaxy-gear-sample-images/1253169/#!slide=1253198

(3) http://www.latimes.com/business/technology/la-fi-tn-samsung-marketing-galaxy-gear-20131004,0,5608309.story

(4) http://www.laptopmag.com/reviews/watches/samsung-galaxy-gear.aspx