Apple’s new CEO, Tim Cook, is not only one of the most influential person in the technological world, but also emerged as one of the most powerful gay man in America as rated by the Out Magazine
In January 2011, the Apple management team stated that they would support Cook if publicity acknowledged his sexuality
Despite gay rights being acknowledged more and more in our society, there are still a large amount of people who are politically conservative. By hiring Cook, Apple risks losing valuable customers who do not support gay rights. Even if Tim Cook may prove to be extraordinarily talented, there are still vast amounts of talented people in the world who are willing to compete for the CEO position. Talents are easily replaceable; all it requires is to fire one person and hire another. In contrast, brand image is not easily replaceable. Although apple is performing extremely well in the technological field, in my opinion the benefit of hiring Tim Cook as CEO is simply not worth the risk involved.
Source:
IBTimes Staff Reporter. “Is New Apple CEO Tim Cook Gay?”. International Business Times. Extracted from the internet October 5, 2011.
http://www.ibtimes.com/articles/203853/20110825/tim-cook-gay.htm