Steve Jobs, the mastermind behind the ipod, iphone, ipad and imac, and the CEO of Apple, died on October 5th, 2011. Steve had been diagnosed with pancreatic cancer, and stepped down from the CEO position on August 24, 2011.
The death of Steve Jobs corresponded only a few days after the release of iphone 4S, to which many disappointments arose from apple fan’s due to its lack of innovation. The question is then, how will apple perform in the future?
The problem Apple faces right now is the need to reclaim its legitimacy in the market. The release of the failed product iphone 4S arrived at a very bad timing, as it corresponds to the death of Steve Jobs. Consumers tend to unconditionally associate product with CEOs, especially on merchandises in the mainstream culture. A typical response would be that Apple released the failed product, the iphone 4S, because Steve Job has died and therefore Apple lacks the superb leadership it experienced before.
Apple currently needs to innovate and distribute a product which legitimizes the position of the new CEO Tim Cook. If this does not happen, customers and stockholders will begin to lose faith in Apple’s future.
Source:
ABC News. “Steve Job Dies: Apple chief created personal computer, iPad, iPod, and iPhone” Yahoo! News. extracted from the internet October 6, 2011.
http://news.yahoo.com/steve-jobs-dies–apple-chief-created-personal-computer–ipad–ipod–iphone.html