Categories
Comm 101

Toyota’s Recall

Toyota Pedals

Toyota vehicles have been under the scope lately with numerous  vehicles getting recalled due to accelerator and brake pedal failures. These pedal failures of Toyota vehicles were blamed on for a number of accidents leading to deaths.  The recalls have been massive ranging from 2 to 5 million vehicles in a number of occassions.

These problems are a big concern to Toyota both financially and in the market. Financially, Toyota has been damaged with the cost of the recalls and for repairs. However, in over time, Toyota can recover from this financial damage, but on the other hand, their reputation in the market is not so easy.

It seems to me that there is a possibility of media exaggerating the blame for the accidents of the Toyota vehicles in order to push away the competition and in result strengthen the US vehicle companies.

Whatever the situation is, Toyota has lost the trust and reputation from its consumers in the North America and this is a damage that is hard to mend. I think that Toyota should start to look at some of the other markets such as in Europe or Asia where they have a different setting, culture and reputation for Toyota.

Categories
Comm 101

A Key Factor to Entrepreneurship: Climate

Would you find it ridiculous if I claim that climate plays a key role in becoming a successful entrepreneur?

In some basic foundation and key factors in becoming a successful entrepreneur, characteristics is one of the most important features that people possess within their inner quality of personality.

So what types of characteristics are helpful in becoming a successful entrepreneur? Characteristics such as risk-taking, creativity, charismatic, passionate, etc. comes into our mind.

An article “Something in the air” written by Dianne Buckner brings up an idea that climate can be a key factor to the characteristics of some of the rising entrepreneurs from B.C.

Buckner says in the article that she is “wondering if the climate in B.C. has some mysteriously inspiring effect on entrepreneurs, possibly causing them to be especially creative.”

She backs her idea up by recognizing some of the outstanding British Columbian entrepreneurs from various TV shows such as Dragon’s Den, Venture and Fortune Hunters.

It is hard to conclude that an weather is the cause of entrepreneurs’ creative side to become outstanding. However, climate can definitely effect people’s mood and behavior. Therefore, it is something that we could wonder about. Climate; a key factor to entrepreneurship…?

Work Cited:

“Something in the air” BC Business. Dianne Buckner. Feb, 2008. (Article)

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