Pure Business

In a recent few years, Blockbuster only saw contradicting results to its company name in the financial statement. The failure led from increasing debt but declining assets with resulted in a much higher debt to assets ratio than previous years. The report of fourth quarter and fiscal-year 2009 financial results show: revenue dropping $0.23 billion […]

According to the a Board Member of the Canadian Marketing Association and an executive for the National Advertising Benevolent Society of Quebec, Mitch Joel, there are four key factors of trend that will change marketing forever; touch, analytics, one-line and location-aware. As a commerce student having an interest of going into marketing, these four factors […]

After calculating my carbon footprint, I was not too surprised with the result of low carbon emission. This is because of the fact that I am currently living in a temporary student residence determines and gives me a huge advantage in footprint calculation. The residence does a good job of reducing the electricity/utility costs. I […]

After the crisis that led from the recall, Toyota needs a recovery plan based on their brand. Their biggest loss from this incident is the trust and reputation of their brand. Toyota used to be known and had success with their quality of the vehicles. However, when this advantageous gap started narrowing, the company focused […]