Eye-catching. Fancy! EXTRAORDINARY. COOL!
These are some of the words that might come into your mind when you check out the newly created website of Off The Wall.
Using the ever so popularizing 3D effect, the clothing retailer Off The Wall and the clothing store Bench has taken marketing to a whole new level with technology.
When I first played the Bench ‘Art of the Street’ 3D Video, I got attracted by the music. However, the fast past visuals kept me unfocused on the details of the video. Nevertheless, this idea of “3D” in marketing glasses, postcards, videos, prizes and the look-book in the website seem so brilliant and perfect for the ages of youth. Off The Wall and Bench has recognized the popular trend from the Hollywood Movies and branded themselves by marketing with “going 3D everything”. This is a perfect example of creating and adding value to their brand, stores and products for their target market; youth.
This 3D marketing shows the unique and creative ideas marketing is taking its steps into, and it is definitely what the kids are going to be talking about at their schools with friends.