Pure Business

As Eileen has addressed in her blog post “Crabtree & Evelyn launches Breast Cancer campaign“, Crabtree & Evelyn is running a promotion strategy that offers its market with values in two areas: consumers who are aware and caring of the seriousness of breast cancer and consumers who simply go for the special offers. This promotion should reach out and attract new segment groups in the market.

In addition to the campaigns Eileen has mentioned, Crabtree & Evelyn is also donating $1.00 to the world’s largest breast cancer organization called Susan G.Komen for the Cure for each Limited Edition Pink 60-Second Fix® Kit for Hands sold in the US in October with $25,000 guaranteed minimum donation. As well, Crabtree & Evelyn is helping to spread the awareness of the breast cancer along with educational tips on staying healthy.

I think this promotional strategy of holding a breast cancer campaign is a clever move in a marketing prospective and will result in an effective outcome in business for Crabtree & Evelyn.

As for their post-purchase service, I agree with Eileen in the satisfactory level. When I purchased a hand cream for my girlfriend from their retail store, I received a $10 off coupon!