Chase's aspect of the business world
During the last lecture of Comm 296 (marketing class), my professor, Tamar talked to us about the product placement promotional strategy. Her example of product placements in movies captured my attention. She talked to us about FedEx appearing in the movie Cast Away and some other examples. These examples made me wonder if there were […]
Kori Ellis brought up a topic of an interesting promotional campaign held by IKEA called The Life Improvement Project in his blog. I think that this campaign is very original and engaging to their customers. With the tag-line, “Improve your community. Improve your life.”, IKEA will capture the interests of many customers to participate, as […]
CLEAN WHAT?! Clean BALLS!? While I was watching some TV today, I came across a very “interesting” commercial of Axe Detailer. I’ve always known Axe for their “unique” commercials but this one that I saw today particularly stood out even from their unique collection of commercials. I said an “interesting” commercial because it was hard […]
In order to take advantage of the holiday season, “financial giant” Chase began its annual Ultimate Rewards promotions on Nov. 3. This holiday promotions include “Give a gift, get a free gift card,” “Cyber Monday,” and “Eight is Great” which offers cardholders with rewards points and bonus gifts cards in limited-time deals. On top of […]