Pure Business

In order to take advantage of the holiday season, “financial giant” Chase began its annual Ultimate Rewards promotions on Nov. 3. This holiday promotions include “Give a gift, get a free gift card,” “Cyber Monday,” and “Eight is Great” which offers cardholders with rewards points and bonus gifts cards in limited-time deals.

On top of this, in an effort to promote these holiday promotions, Chase created a microsite that features print advertising, e-mail marketing and promotions on Oprah.com.

I think that these promotional strategies are in good timing for the holiday season which creates an extra value to the customers. The rewards that Chase offers to the customers will definitely encourage them to spend more and effectively using Chase’s card.

I can see Chase having a great financial success through the usage of marketing strategy for this year’s holiday. Plus, their company name itself sounds great! CHASE! (that’s my name!)

Me, in front of Chase Bank in New York